104 Foreign Talent Zone
Enhancing User Engagement through ‘Redesign’
Executive summary
To enhance its global recruitment capabilities, 104 redesigned a section for foreign job seekers in Taiwan, addressing language barriers, lack of regulatory information, and limited employer visibility. Two months post-launch, increased user engagement and successful job matches indicated positive growth, while also driving SEO improvements for the platform.
Category
User Growth
Skills
Business Strategy
Competitor Analysis
User Search
Funnel Analysis
Feature Planning
API Spec
Team Members
Marketer
Product Designer
Product Dev Engineer
QA Engineer
Frontend Engineer
Backend Engineer
iOS Engineer
Android Engineer
Implement
3 Months
(2024/3-2024/6)
Deliverable
Provide multiple job filtering options to help foreign job seekers quickly understand the section.
Outcome
Two months after launch, the platform grew in scale and saw an increase in successful job matches.
• Job seekers: +18.5% (YOY)
• Applications submitted: +5.9% (YOY)
• Employer invitations: +7.7% (YOY)
Additionally, we added content related to the “rating system," which helped boost the platform’s SEO. As a result, organic search traffic and keyword rankings steadily increased.
▲ After launch, the platform’s keyword rankings and organic search traffic (SEO) showed positive growth.
▲ The keywords related to the “rating system" on article pages have shown rapid growth.
Background
As Taiwan’s labor market ages, overseas talent has become an important source of workforce. 104, which has long served local job seekers, revamped a dedicated section to boost its competitiveness in recruiting foreign talent and enhance its global recruitment capabilities.
Target Audience
Foreign job seekers in Taiwan, including overseas Chinese students and expatriates.
Business Goals
Enhance job matching success rates and increase user engagement.
Challenges & Risks
Achieving the following goals within two months:
• Developing and integrating the “Enterprise Job Tagging API"
• Rapidly building the website using a low-code approach
• Completed the application process API integration and the first phase of development and testing.
Research & Insights
Through user interviews and analysis of operational data from the previous version, it was identified that foreign job seekers face challenges such as language barriers, a lack of regulatory information, and limited access to employer-specific job listings.
Solutions
• Implement a multilingual job-seeking process to reduce language barriers.
• Provide relevant content to help foreign job seekers understand Taiwan’s labor regulations.
• Create a special section for hiring foreign employees to improve matching success rates.
Responsibilities
Development Phase
• Collaborated with UX researchers to conduct user interviews, analyzing needs and pain points.
• Defined UI design direction based on data and competitive analysis.
• Drafted PRD, detailing requirements, design, and technical aspects to ensure smooth cross-functional collaboration.
• Created a WBS (Work Breakdown Structure) to plan resources and project timelines, clearly assigning responsibilities, tracking progress, and assessing risks.
Performance Monitoring
Defined key performance metrics and utilized Google Analytics to monitor user growth and job matching rates.
Crystal G. 